Monday, May 31, 2010

Vitamalt

Vitamalt dates back to 1978, arising from Aarhaus, Denmark and as of this posting is owned by Royal Unibrew. The name is a combination of the words 'Vitamin' and 'Malt'. The Vitamalt brand is popular in the Caribbean and various parts of Africa. The drink is fortified with B vitamins Thiamine, Riboflavin, and Niacin and is marketed as having health effects. The current Vitamalt lineup includes Light, Plus and Ginger varieties in addition to Classic.

Malt soda is new to me. This has pretty much the same ingredients as a beer (barley malt, barley, sugar, hops), but is alcohol free. It's immediate smell upon opening is that of a handful of barely or similar grain. It has very light carbonation on the tongue but a thicker texture. It has what I consider to be a strong flavor, almost like alfalfa. With little after taste much of what flavor hits you right up front. This is one of those drinks I think you have to have grown up on to enjoy. But here's to those that like it.

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