Monday, September 13, 2010

Nehi Grape

In 1905, a pharmacist named Claude Hatcher founded the Union Bottling Works in Columbus, Georgia. Claude's company focused primarily on the production of his sodas Chero-Cola and Royal Crown Ginger Ale. Due to the popularity of Chero-Cola, the company changed its name to the Chero-Cola Company in 1912. 

By 1924, Chero-Cola Co released a line of flavored sodas under the name Nehi. While the name conjures something of an asian origin to my mind, lore holds that it had a more folksy beginning. There is more than one story, but the two major myths basically boil down to calling the competition "knee-high" in how they compared to their drink. The Nehi line up at the time included orange, grape, peach, and root beer. By 1928, Nehi drinks were outselling Chero-Cola and so the company again changed names to the Nehi Corporation. 

Nehi suffered from the Great Depression like most other companies and operated at a loss in 1932. When Claude Hatcher died in 1933, the new president of the company became H.R. Mott. H.R. Mott led the development of a new cola beverage and borrowing a concept from Hatcher, named the drink Royal Crown Cola. Never ceasing to ride waves of popularity the Nehi Co. changed its name again in 1955 to the Royal Crown Company. The company was later brought under the umbrella of Snapple, which was later acquired by Cadbury Schweppes Inc. which spun it off to the control of by the Dr Pepper Snapple Group. Although Nehi can still be found today in some flavor variations, I doubt it is possible to still find it in glass bottles.

Perhaps Nehi is most well known from M*A*S*H, the television series which ran from 1972-1983 about an army surgical group in Korea. The character "Radar" O'Reilly was obsessed with Grape Nehi on the show. 

This bottle has a nearly non-existant level of carbonation, but a pleasant sugary, grape aroma. It has a sweet grape flavor like most modern American fruit-flavored sodas but isn't quite as overly rich as, say, a Welch's or the older Crush Grape which can sometimes make you sick by the end of a bottle.

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