Excel Bottling was featured in one of my earliest posts, back in 2010, when I discusses Ski. They've been bottling sodas since 1936, but also started making beer. I used to visit Excel once a month or so when I lived out in St. Louis. It made for a nice drive through the country to a small town, called Breese. I liked that they still operated on returnable bottles with the locals, although they've moved to throw-away bottles in order to distribute farther and keep costs down.
It has a light pineapple scent with light carbonation. They use cane sugar, which I usually prefer since it offers a rounder sweetness to the taste. Despite the neon glow it's a nice refreshing beverage. The flavors are not overpowering and it's not too sugary. Don't ignore bottles like these because the decals aren't as flashy because you could be missing out on a good drink. And if you're ever near Breese, I always recommend a stop in to see their operation.
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