While in Texas I came across a brand I hadn't seen before, Wild Bill's Craft Beverage Co. This seemed quite fitting for Texas, though apparently the company is located in Millington, New Jersey. They craft a variety of soda flavors, many classics as well as a few more peculiar flavors. One of the more unique features of the brand is a traveling soda truck. Wisely used as a great word of mouth advertising tool, the truck appears at many events, shows, and conventions selling custom mugs that buyers can use for unlimited refills, even years later.
This 12oz. can weighs in a 170 calories per serving and 43g of sugars. The root beer is made with can sugar and is caffeine free. The can offers up a traditional creamy root beer scent akin to an A&W. I find it has adequate carbonation. What strikes me about it is how classic it tastes when so many other newer soda brands end up making root beer tasting a bit herbal. It's crisp for a soda with cane sugar instead of corn syrup. It may be the slight hint of licorice in the finish that maintains that faint bite you want from a root beer. This could easily be mistaken for an A&W root beer despite being small batch, craft-brewed. I'm pleased with this soda so will look forward to tasting some of their other flavors, at least one of which I have on hand for an upcoming post.
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