I try to avoid so-called "energy drinks", but sometimes there's a cross over from some of these soda brands that kind of sit on the fence. Kickstart is a line of drinks from Mountain Dew to wade themselves into the energy drink market but in many places resides among the sodas rather than on the shelves with the Red Bull's and Monster drinks. Their website lists "Dew®. Juice. Caffeine." but it only contains 5% juice. While that may be more than typical sodas, 5% isn't something I'd be crowing from the rooftops about. Are there buyers who think that means it healthy? These cans are 16oz. and the nutrition label says there are two servings per can. I can't help but wonder if they realize putting it aside to consume the second serving later means the carbonation will be gone. As far as the sugar content goes, it actually has just 19g for the entire 16oz can, which is better than original Mountain Dew at 46g for only a 12oz can. I think perhaps they are leaning on the added electrolytes and differentiated marketing as their primary separations from traditional Mountain Dew soda.
Cracking open the can I find it has very little smell, but what is there seems a bit citrus-like rather than cherry. I was not expecting this to taste anything like the citrus-forward Mountain Dew, and yet the first thing I get from it is just that. The black cherry flavoring arrives later, in the finish and aftertaste. I'd say it's almost 50/50.... more like traditional Mountain Dew until finished swallowing, then my mouth is overcome with the taste of black cherry you'd expect to be the focus. I find it to be a decent drink in terms of its flavor. While it isn't a health drink or sports drink by any means, it is healthier than regular Mountain Dew, with both fewer calories and less sugar.
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