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I stumbled upon this drink at a local gas station but hadn't seen it before. It's a competitor in the spice soda family that Dr Pepper and Pibb are in. I'm unsure how long the drink has actually been on the market, but it can't be too long as there isn't historical information to find. A quick google for it shows that this may be a regional product from a company called LinPepCo out of Nebraska. LinPepCo, as the name implies, is also a franchisee of Pepsi products. Based on the fact that it isn't listed as a Pepsi brand I'm guess this to be regional. You'll find that many franchisors that produce and bottle national brands have also created their own brands throughout soda history, and why not when you've already got the distributing foothold that comes with the national branded products. 

This beverage has the slight cherry-sweet aroma that is similar to it's competitor, Pibb. In taste, it is in fact much more similar to Pibb than Dr Pepper. The spiciness is too slight, but there is ample carbonation, and a leading cherry-spice flavor. The flavor falls from the tongue rapidly, but there is a tiny cinnamon after-taste that appears after a total lull in any flavor. This isn't a bad facsimile of Pibb at all, so I can recommend it if you like that family of soda flavoring.