NuGrape began in 1906, and was sold in bottles beginning in 1921. Originally established in Atlanta, GA it was purchased by Moxie, later Monarch Beverage Co., in 1968. The National NuGrape Co. building at 794 Ralph McGill Blvd in Atlanta is now on the National Register of Historic Places and was converted to private apartments in the early 1990's. Monarch sold the brand away to Big Red in 1999.
It may not have an authentic grape flavor, but it's reminiscent of the kind of grape flavored powders and chalky candies you're remember from your youth like Sweettarts. It has a more chemical finish to it though and a light amount of carbonation.
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