There seems to be some question as to who developed the drink first, since my research shows claims made by both NuGrape and the Monarch Beverage Company. However, the drink was introduced in 1965 and is a non-alcoholic soda, much the same way that Mountain Dew, also a euphemism for moonshine, is. Either way the NuGrape company as well as others were bought over the years to bring them under the current umbrella of products from Monarch Beverage Company.
There is a light sediment in the bottle similar to some other citrus soft drinks, I would assume this is from the concentrated grapefruit juice listed on the bottle. It's hard to describe flavors such as this one which are such a blend of real world citrus fruits that it has really become it's own flavor. The the aroma is similar to the more main stream Mountain Dew, I think the flavor is more subdued... not as bold as Mountain Dew and has more of a grapefruit highlight to it.
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