Monday, September 5, 2011

Mountain Dew White Out

In 2007, Mountain Dew, began a promotion known as DEWmocracy, in which they introduced three limited edition flavor variants for which the general public could vote on becoming a permanent addition to the Mountain Dew family. The campaign was considered a success and so DEWmocracy 2 was released in 2009. Mountain Dew White Out was the winner from the second campaign.

The smell of this soda has the faint hint of grape, and indeed, it has the taste of shaved snow cone ice with that slight grape finish. I don't think it's a bad drink, but the flavor is so lacking to me that it's sort of like drinking unflavored sugar water. I did not partake in DEWmocracy 2, but the other options must have been pretty bad to lose to a flavor that lacks so much flavor.

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