While the name Idris still appears on the label, Idris is only a subsidiary these days. In 1873, in a part of London called Camden Town, Thomas Howell Williams began bottling mineral and carbonated water. The tale goes that Thomas was so enamored with the Idris mountains of Wales that he changed his name. They added flavored drinks to their line in 1880. Idris was producing a ginger beer as early as 1922 as well as ginger ale and a drink by the name of Koolime. Today, Idris falls under the Britvic company, one of England's largest beverage producers. Britvic acquired Idris in 1987. Like many other beverage company's Britvic grew substantially during the 1980's through the 2000's by simply buying out several other company's.
My regular readers know that I'm no fan of ginger beer, which is why I usually put off trying new ones. I haven't ever seen this in a bottle, but a can will do for this experiment. The aroma is more like a liniment lotion or topical antibiotic than a food or beverage. The flavor isn't hot, spicy or "fiery" at all in my own opinion. If you wait long enough between sips, it does bring a warming sensation to the tongue. But it tastes more like a medicine. I don't find this pleasing at all. It is neither tasteful or quenching. You might as well drink a glass of chilled Bactine.
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