Fitz's Hip Hop Pop

Returning to Fitz's sodas, I've found this bottle of "Hip Hop Pop" to try. It's giving off a raspberry smell to me but the color is no different than s regular cola. It's a confusing mix of flavors. It comes across as primarily berry-like despite the indication of a "berry cola" flavor seen if you look closely at the label. Only in the aftertaste well after downing a nip does the cola peek out. I'm not generally a fan of the berry flavors but this one is gentle and I feel the profile mix makes it easier to sip on. But its unique and interesting flavor.